Global Digital Growth & Experience Lead | Grade 12

Beschreibung

W firmie ABB pomagamy przedsiębiorstwom działać sprawniej i czyściej – i każdy człowiek w naszej firmie się do tego przyczynia. Będziesz mieć możliwość przewodzenia, otrzymasz wsparcie w rozwoju i poczujesz dumę z wpływu, jaki wspólnie wywieramy. Dołącz do nas i pomóż zarządzać tym, co napędza świat.Stanowisko to podlega:Digital Marketing Manager__At ABB Energy Industries, we are looking for a digitally driven and customer-focused marketing professional. This is a highly visible global role focused on digital growth, customer experience, AI-era discoverability and performance optimization across business lines and regions.Working in a global setup, you will collaborate with marketing, sales, communications, digital and business stakeholders to drive scalable digital marketing initiatives and improve the end-to-end online customer journey.The work model for the role is: remote #LI-remote or hybrid #LI-hybridPreferred locations would be within European time zones or close, however, we accept applications from any location.Main ResponsibilitiesDefine and drive the global digital marketing growth roadmap for ABB Energy IndustriesImprove customer journeys, website experience, landing pages and digital conversion pathsStrengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platformsUse analytics and insights to improve campaign effectiveness, engagement and demand generation contributionEstablish scalable digital governance, processes and ways of working across hubs and business linesCollaborate with agencies, digital teams and external partners to optimize digital executionTranslate business priorities into measurable digital marketing initiatives and performance plansDrive innovation and adoption of AI-enabled digital marketing practices across the organizationQualificationsExperience in B2B digital marketing, digital growth or customer experience rolesDeep understanding of website optimization, paid media, SEO, GEO, AEO and digital analyticsExperience working in global or matrixed organizationsPractical knowledge of AI-driven discoverability and answer-engine optimizationExperience with CRM, marketing automation and digital performance measurement ecosystemsEffective stakeholder management and communication skills across global teamsProactive, customer-centric and innovation-driven mindsetFluent English communication skillsMore about us ABB Energy Industries supports customers across the global energy sector with solutions that improve safety, reliability, efficiency and sustainability. We help customers navigate the transition toward a more digital and sustainable future through technology, innovation and deep industry expertise.At ABB, we are committed to creating an inclusive environment where everyone can thrive and grow. We look forward to receiving your application. Aby zbudować czystszą, mądrzejszą przyszłość, potrzebne są różne umysły: ciekawe, odważne i kreatywne. Dlatego witamy ludzi z każdego środowiska i o różnych doświadczeniach. Chcesz wywrzeć wpływ? Aplikuj już dzisiaj lub odwiedź stronę https://www.abb.com, aby dowiedzieć się więcej o wpływie naszych rozwiązań na całym świecie. Pełny etat

Umowa

• Umowa o pracę

Poziom

• Grade 12

Anforderungen

• SEO

• GEO

• AEO

• digital analytics

• CRM

• marketing automation

• stakeholder management

• customer experience

• digital marketing

• performance optimization

• AI-driven discoverability

• communication skills

• innovation-driven mindset

• website optimization

• paid media

• customer-centric

Zdalna praca

• Tak

Qualifications

• Experience in B2B digital marketing, digital growth or customer experience roles

• Deep understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics

• Experience working in global or matrixed organizations

• Practical knowledge of AI-driven discoverability and answer-engine optimization

• Experience with CRM, marketing automation and digital performance measurement ecosystems

• Effective stakeholder management and communication skills across global teams

• Proactive, customer-centric and innovation-driven mindset

• Fluent English communication skills

Zakres obowiązków

• Definiowanie i prowadzenie globalnej strategii wzrostu marketingu cyfrowego dla ABB Energy Industries.

• Poprawa doświadczeń klientów, optymalizacja stron internetowych oraz ścieżek konwersji.

• Wzmacnianie wydajności SEO, GEO i AEO w wyszukiwarkach oraz na platformach odkrywania opartych na AI.

• Wykorzystanie analityki i wglądów do poprawy efektywności kampanii oraz generowania popytu.

• Ustanowienie skalowalnych procesów i zasad działania w obszarze marketingu cyfrowego.

• Współpraca z agencjami i zespołami cyfrowymi w celu optymalizacji działań marketingowych.

Main Responsibilities

• Define and drive the global digital marketing growth roadmap for ABB Energy Industries

• Improve customer journeys, website experience, landing pages and digital conversion paths

• Strengthen SEO, GEO and AEO performance across search engines and AI-driven discovery platforms

• Use analytics and insights to improve campaign effectiveness, engagement and demand generation contribution

• Establish scalable digital governance, processes and ways of working across hubs and business lines

• Collaborate with agencies, digital teams and external partners to optimize digital execution

• Translate business priorities into measurable digital marketing initiatives and performance plans

• Drive innovation and adoption of AI-enabled digital marketing practices across the organization

Stanowisko to podlega

• The work model for the role is: remote #LI-remote or hybrid #LI-hybrid

• Preferred locations would be within European time zones or close, however, we accept applications from any location.