Senior Manager - Marketing, Communications & Digital Transformation - Public sector

Description

Location: Katowice - 2 days in office / 3 days remote Let us introduce you the job offer by EY GDS Poland – a member of the global integrated service delivery center network by EY. EY Studio+ is seeking a Senior Manager – Marketing, Communications & Digital Transformation in International Public Institutions to join our growing European team. As a senior leader within EY Studio+, you will operate at the intersection of strategy, creativity, and technology, delivering agency-like services (marketing, communications, customer experience, digital transformation) to International Public Institutions (e.g. European Union Institutions and Agencies) You will be part of a multidisciplinary network combining consulting, design, data, and technology capabilities, supporting public clients in designing and delivering high-impact communication strategies, digital services, and citizen-centric experiences. This role requires proven experience both in consulting and/or creative agencies, with strong exposure to public institutions projects, framework contracts, and multi-stakeholder delivery environments. The opportunity This is a leadership opportunity for an experienced professional who can combine: Strategic advisory Creative/agency delivery EU public sector expertise Business development & account growth You will act as a trusted advisor to International Public Institutions, lead high-impact programmes, and contribute to the growth of EY Studio+ in the public sector and institutional market. Studio+ focuses on customer transformation, marketing excellence, and digital experience delivery, including: marketing strategy and operations customer journey and CX design digital platforms and campaigns data-driven communication and engagement Your role will adapt these capabilities to the ecosystem, including communications-driven programmes and digital public services. What we look for Senior leaders with a strong Public Sector and Digital Transformation consulting background and the ambition to build and grow high-performing teams Professionals who combine strategic thinking with hands-on delivery leadership Individuals who are client-centric, collaborative, and motivated to make a lasting impact Leaders who inspire trust, challenge conventional thinking, and actively contribute to EY’s growth and culture

What we offer

• EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across nine locations – Argentina, Hungary, India, the Philippines, Poland, Sri Lanka, Mexico, Spain and the United Kingdom – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.

• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.

• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.

• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

Ideally, you’ll also have

• Experience working on programmes for DGs such as:

• DG COMM, DG CNECT, DG GROW, DG RTD, etc.

• Understanding of:

• policies landscape

• public communication and citizen engagement

• Experience with:

• marketing technologies (CRM, automation, analytics platforms)

• digital service design / UX

• Additional EU languages

Skills and attributes for success

• 10–14+ years of experience in consulting, creative agencies, or hybrid environments

• Proven experience delivering projects for public institutions or international public sector organizations

• Strong experience in public sector in at least one of:

• marketing & communications

• digital experience / CX

• digital transformation

• Hands-on experience in:

• managing complex, multi-stakeholder programmes

• working within public tenders, framework contracts, or consortia environments

• Strong commercial acumen:

• proposal writing

• bid management

• account growth

• Excellent stakeholder management and communication skills

• Demonstrated leadership in managing multidisciplinary teams

Your key responsibilities

• Act as a trusted advisor to International Public Institutions like European Commission DGs, Agencies, and EU bodies

• Build and maintain strong relationships with senior institutional stakeholders

• Translate policies, programmes, and communication objectives into actionable strategies and delivery roadmaps

• Lead end-to-end delivery of marketing, communication, and digital transformation programmes, including:

• Communication strategies and campaigns

• Stakeholder engagement and outreach programmes

• Digital platforms, portals, and citizen-facing services

• Brand, content, and experience design

• Manage multi-partner consortia and multidisciplinary teams

• Oversee creative, digital, and analytical workstreams

• Identify and develop opportunities across:

• framework contracts

• open tenders and calls for proposals

• Lead or contribute to:

• proposal development and bid strategy

• consortium building and partner coordination

• commercial shaping and pricing

• Expand EY Studio+ positioning in the public institutional ecosystem through networking, events and client engagement

• Apply Studio+ capabilities to public institutions contexts, including:

• Customer & citizen experience design

• Data-driven marketing and communication

• Digital transformation and service design

• Bridge business, design, and technology to deliver impactful solutions

To qualify for the role you must have

• Experience in consulting OR creative agency environments (ideally both)

• Proven track record of:

• delivering communication, marketing, or digital transformation projects

• working directly with Public Institutions (e.g., European Commission, Agencies)

• Experience in:

• procurement processes and/or project frameworks

• multi-country or consortium-based delivery

• Ability to operate effectively with senior-level stakeholders (C-level / Directors / Heads of Unit)

• Fluency in English