CRM Specialist - Customer Offers

What we offer

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.

• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!

• Life insurance on preferential terms, to feel secure.

• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.

• Discounts on purchases at Pepco stores – get your favorite products at even better prices!

• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!

• The opportunity to improve language skills by working in an international environment.

• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!

• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.

• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.

• A social fund providing additional financial support to ensure security and assistance in various life situations.

• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.

• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.

Requirements

• 2–3 years in CRM, customer marketing, loyalty or promotional operations (ideally in retail, FMCG, e-commerce or loyalty-driven environments)

• Masters / Bachelor's degree, preferably in Marketing, Business Administration, or technical field

• Experience with CRM and marketing automation tools (e.g. Salesforce, Braze, Synerise)

• Hands-on experience with configuring offers in loyalty systems (e.g. Eagle Eye)

• Good understanding of campaign performance metrics and reporting

• Advanced level of English (minimum B2) is required

• Analytical mindset (segmentation, A/B testing, campaign analysis)

• Strong organisation and ability to manage multiple campaigns

• Good stakeholder collaboration skills

• Experience in multi-market environments

• Willingness to work on-site in Poznań at least 3 days per month

Responsibilities

• Manage backlog and support prioritisation of CRM offers initiatives

• Translate business requirements into campaign setups

• Configure, test and activate offers, rewards and promotional mechanics in CRM and loyalty systems (e.g. Eagle Eye)

• Execute end-to-end CRM campaigns across channels and ensure correct targeting logic, segmentation and automation flows

• Coordinate campaign setup and resolve execution issues

• Work with Commercial, Data & Analytics, Category and Marketing teams to implement customer offers

• Support offer setup based on business assumptions (discounts, mechanics)

• Maintain overview of active and planned offers across markets

• Monitor and report campaign performance (open rate, CTR, redemption, sales uplift, ROI)

• Support analysis of results and identify optimisation opportunities

• Execute A/B tests and contribute to Test & Learn activities

• Maintain CRM campaign and offer calendar and ensure campaigns are delivered on time and according to plan

• Maintain documentation and version control of campaigns and offers

• Support continuous improvement of CRM processes and execution quality