Head of Marketing | Manager

About GEA

• GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

• Why join GEA

• GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

Your profile and qualifications

• Degree in Marketing, Business Administration or related field

• Significant experience in a senior B2B marketing leadership role, preferably in an international industrial environment

• Proven track record in driving demand generation, pipeline development, and measurable marketing impact

• Strong business acumen and clear results orientation

• Ability to combine strategic thinking with execution in a structured, pragmatic way

• Proven experience in leading teams and working in matrix organizations

• Strong stakeholder management skills across functions and geographies

• Ability to translate technical solutions into customer value propositions

• Data-driven decision-making and performance tracking experience (KPIs, ROI)

• Strong understanding of modern B2B marketing (digital, integrated campaigns, marketing technologies)

• Fluent in English (additional language skills are an advantage)

• Experience with CRM and marketing tools is a plus

• Drives measurable impact on pipeline and business performance

• Positions marketing as a key driver of commercial growth

• Builds strong alignment between Marketing, Sales and Product Management

• Develops a high-performing, engaged team

• Navigates complexity in a global, matrix organization

Your responsibilities and tasks

• Define and execute integrated marketing strategies for EFT & Bakery, fully aligned with BU and Division goals

• Translate market and customer insights into clear value propositions and go-to-market approaches

• Drive marketing as a key contributor to pipeline development, market penetration, and business growth

• Strengthen GEA’s positioning as a technology and solution partner in BUs EFT and Bakery

• Develop consistent, compelling messaging based on customer value and application expertise

• Ensure alignment of communication across all channels and regions

• Plan and deliver targeted marketing campaigns (e.g., digital, events, product launches, content) to support pipeline and funnel development

• Optimize channel mix and campaign performance based on measurable KPIs

• Ensure effective use of budget and resources, with a clear focus on ROI and commercial impact

• Leverage data, market trends, and customer feedback to guide decision-making

• Support product positioning and innovation by bringing the voice of the customer into the organization

• Monitor competitive landscape and identify market opportunities

• Lead and develop the BU marketing team, fostering a high-performing, accountable and results-driven environment

• Drive accountability, clear prioritization, and continuous improvement

• Promote knowledge sharing and alignment within the broader marketing community

• Act as a key interface between Marketing, Sales, Product Management, and regional organizations

• Ensure close alignment with the central Marketing & Internal Communication Division

• Manage external agencies and partners where relevant