Marketing Manager – Vertical Packaging

Description

Marketing Manager – Vertical Packaging Location: Weert, The Netherlands Business Unit: Food Processing & Packaging Reports to: Head of Marketing, Food Processing & Packaging (FPP) Employment type: Full-time Drive marketing impact and business growth at GEA GEA is a global leader in systems and components for the food, beverage, and pharmaceutical industries. With over 18,000 employees across 60 countries, we deliver innovative solutions that improve sustainability, efficiency, and product quality worldwide. As part of a new, centralized divisional marketing organization, we are strengthening our marketing capabilities to further professionalize our approach and position marketing as a key driver of commercial growth. We are searching for a Marketing Manager. About the business unit: Food Processing & Packaging The Food Processing & Packaging (FPP) business unit delivers advanced solutions for food preparation, processing, slicing, packaging, and automation. Our technologies enable leading global food producers to operate efficiently, safely, and sustainably. Marketing plays a critical role in strengthening our global market position and supporting ambitious growth targets.

About GEA

• GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

• Why join GEA

• GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

Your profile and qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.

• 8+ years experience in a B2B marketing role, preferably in an international industrial or technology environment.

• Strong business acumen and ability to align marketing with commercial priorities and targets.

• Strong understanding of modern B2B marketing, including demand generation, content marketing, and marketing technologies.

• Strong product marketing expertise, including portfolio positioning, value proposition development, go-to-market strategy and product launch management.

• Strong stakeholder management and influencing skills, with the ability to build alignment across Sales, Product Management and Business Leadership.

• Data-driven mindset, with experience measuring marketing performance, campaign effectiveness and contribution to pipeline.

• Experience with large-scale international trade fairs and event marketing is a strong plus.

• Experience working successfully in complex international matrix organizations.

• Fluency in English.

• A high-impact global marketing role with direct influence on business growth, portfolio success and commercial performance.

• Opportunity to further develop and professionalize marketing and build a high-impact marketing organization within a global market leader.

• An international, dynamic work environment with strong development opportunities.

• Competitive compensation and benefits.

Your responsibilities and tasks

• Drive demand, generate qualified pipeline and support opportunity creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.

• Develop the global marketing strategy and activity plan for the Vertical Packaging portfolio, translating growth ambitions into focused priorities, programs, and measurable commercial impact.

• Define priority markets, segments and target audiences with Sales and Product Management, turning commercial opportunities into effective go-to-market plans.

• Drive demand and pipeline creation through targeted campaigns, digital activation, events and product launches across priority markets and accounts.

• Strengthen portfolio positioning and value propositions, creating compelling messaging and proof points that differentiate our solutions and strengthen customer relevance.

• Lead marketing for strategic product launches and growth initiatives, ensuring strong positioning, market readiness and coordinated global activation.

• Partner with Sales to strengthen customer engagement, accelerate opportunity development and increase the effectiveness of commercial conversations through targeted enablement.

• Identify new growth opportunities through customer, market and competitor insights, while tracking marketing performance and contribution to qualified pipeline.

• Prioritize marketing investments and activities across the portfolio, ensuring resources are focused on the highest commercial growth opportunities.

• Lead key strategic trade fairs end-to-end, owning planning, cross-functional project management, execution and post-event performance reporting.