PPC Specialist

What we offer

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

• Annual bonus based on your annual performance and company results.

• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).

• English classes that we pay for related to the specific nature of your job.

• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

• And that's just the beginning! You can read more about the benefits here.

• #goodtobehere means that:

• You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.

• You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.

• You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.

• You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.

• You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

• Send us your CV and… see you at Allegro!

This is the right job for you if:

• Are advanced in English (min. B1 level) and Czech

• Are good at problem-solving and critical thinking (challenging current status quo and best practices).

• Have strong communication skills (verbal & written).

• Have experience with the tools: Google Ads, Seznam, Microsoft Bing (PPC channels), Heureka, Zboží (price comparison sites), Looker studio (reporting), Google Ads editor (campaign creation).

• Have experience in budgeting and forecasting.

• Have data driven mindset with a continuous improvement approach.

Your main responsibilities:

• Develop and implement PPC campaign strategies across various platforms, proficiently managing bidding strategies, ROI optimisation, and A/B testing.

• Continuously monitor and optimise campaigns for better performance, employing a data-driven approach to identify actionable insights.

• Analyse campaign performance data to extract actionable insights and optimise future campaigns, utilising analytics tools such as Google Analytics.

• Prepare detailed reports and dashboards for stakeholders, showcasing KPIs, trends, and recommendations.

• Plan and allocate PPC budgets effectively, using solid knowledge of budgeting and forecasting campaign performance.

• Monitor spending to avoid overages and ensure campaigns stay within the allocated budget while achieving target KPIs.

• Proactively participate in building internal optimisation tools that are used across all markets, working closely with the internal team.

• Identify opportunities for improvement in campaigns through in-depth analysis and testing.

• Recommend and implement new PPC strategies or targeting methods to drive better ROI.

• Design and implement advanced strategies, such as conversion value rules and new customer acquisition, to enhance the customer journey and increase ROI.

• Provide mentorship to junior specialists to uplift overall team standards and gain knowledge of BigQuery (BQ), Looker Studio, and available Artificial Intelligence (AI) solutions.

• Balance short-term performance with a long-term strategy, making holistic decisions that benefit the company.

• Lead projects that require collaboration across departments, ensuring seamless execution and alignment with business goals.

• Achieve significant improvements in campaign performance and drive measurable business outcomes.

• Conduct thorough analyses to uncover insights and drive informed decision-making.

• Streamline complex processes and find ways to simplify workflow for greater efficiency.

• Prioritise team success and business goals over individual goals.

• Engage in constructive debates and align with team decisions, driving them forward with commitment.

• Proactively identify and resolve complex issues, providing solutions that benefit the team and business.