Marketing Automation Analyst Adobe / SFMC (SONG GN)

Job Description

• Setting up B2C/B2B marketing automation journeys and gathering business requirements and designing processes and solutions for implementation.

• Contributing to technology vendor assessment and collaborate on capability assessments and campaign activation.

• Evaluate and implement CDPs and platforms like AJO, Marketo, SFMC and SFMC Pardot.

• Execute omnichannel campaigns and build dashboards for actionable insights.

• Support change management, team enablement, and adoption of new tools and processes.

• Opportunity to work with cutting-edge MarTech platforms and global clients.

• Exposure to strategic marketing transformation projects within a collaborative and diverse team environment.

• Professional development through certifications and coaching.

• WHO WE ARE:

• Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services. We offer solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song.

• The Strategy & Consulting Global Network Song Practice aligns with Accenture’s global approach, supporting clients in marketing, sales, and service transformation. Through offerings like Marketing, Sales & Service, and Commerce, the team drives cost reduction, revenue growth, and improved customer satisfaction.

• THE WORK:

• Although no two days at Accenture are the same, your typical day might include:

• Flexible: We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required.

• With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

• WHAT’S IN IT FOR YOU?

Poziom doswiadczenia

• Analyst

• 2-5 years