Senior Manager, Communications & Social Media
Raffles Place - Singapore, SG
Key offer highlights
Min. 10 years of experience
Marketing: SEO / content
Marketing: social media / PR
Marketing: performance / ads
Hybrid model - partly remote
Description
Senior Manager, Communications & Social Media
The Perks
Competitive salary
Flexible and hybrid working (2 days working from home)
Private medical and dental insurance for employees and eligible dependents
Life insurance coverage
Disability income protection
Fitness benefits, including discounted access to Platinum Fitness Raffles Place and reimbursement of up to SGD 720/year
Annual health check reimbursement
20 days annual leave, plus public holidays, birthday leave and volunteering days
Option to sell or carry forward annual leave
Employee Share Purchase Plan
Employee Assistance Programme for employees and their families
Health and wellbeing benefits
Comprehensive global and local onboarding programme
Strong employee community and social initiatives
What You'll Need
10-15 years of experience in communications, public relations, social media, brand marketing or integrated marketing, preferably within financial services, fintech, technology or other regulated industries.
Proven experience developing and executing social media and communications strategies across multiple platforms and stakeholder groups.
Strong media relations expertise with an established network of journalists, editors and relevant media contacts across Singapore and/or APAC.
Excellent writing, storytelling, and content development skills, with the ability to simplify complex financial, business, or technical topics.
Demonstrated experience in thought leadership, executive communications, reputation management, and brand-building initiatives.
Strong commercial acumen, analytical skills, and the ability to connect communications activity to business outcomes in a fast-paced environment.
What You'll Do
Lead and execute IG Singapore’s social media strategy, content planning and channel governance to grow brand awareness, engagement and audience relevance.
Build and manage external communications and PR programmes, including media relations, thought leadership, executive communications, and business announcements.
Develop compelling content, messaging and storytelling opportunities across social, media and external communications channels.
Establish performance metrics, monitor social and media effectiveness, and use insights to optimize communications strategies and campaigns.
Support brand reputation management and stakeholder engagement while ensuring message consistency across all external touchpoints.
Partner with Brand, Content, Product, Commercial and Insights teams to identify opportunities that connect customer insights with commercial and brand priorities.