Senior Product Marketing Manager

Description

Reports to: Head of Brand & Product Marketing

Perks:

• Competitive salary

• Flexible Benefits Package on top of your salary (12%)

• Private medical cover for you and your family

• Life insurance

• Contribution to gym memberships

• 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total

• The option to buy or sell holiday days.

• Unlimited access to the LinkedIn Learning Platform

• A comprehensive global and local onboarding process

• Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture

• Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents

• Option to participate and create ESG initiatives based on IG Brighter Future Fund

What You'll Need:

• Significant experience in product marketing, with a track record of leading go-to-market for product launches in a consumer-facing business.

• Demonstrated experience coordinating campaign delivery across cross-functional teams (creative, CRM, performance marketing).

• Strong stakeholder management skills, with the ability to work effectively with both Product and Marketing teams and translate between the two.

• Experience managing or mentoring a direct report, with a track record of supporting their development.

• Excellent written and verbal communication skills, with the ability to craft clear positioning and messaging for varied audiences.

• Experience working across multiple markets or regions, with an understanding of how go-to-market approaches need to flex by market.

• Strong organisational skills and the ability to manage multiple concurrent launches and campaigns to deadline.

• Comfort using data and performance insight to inform and refine marketing decisions.

• Experience in financial services, fintech, or another regulated industry.

• Familiarity with trading, investing, or other complex financial products.

• Experience of integrating AI in Workflows or an interest in learning how to do so.

• Experience working in a matrixed, multi-market marketing organisation.

• A European language.

What you’ll do:

• Own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets.

• Partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches.

• Partner with Compliance and Commercial teams to understand regulatory requirements and pricing strategy early, ensuring go-to-market plans are shaped by both from the outset

• Develop positioning and messaging frameworks that flex across different audience segments while staying consistent with IG's brand voice.

• Act as the voice of the customer back into Product, feeding market and campaign performance insight into roadmap and prioritisation conversations.

• Manage and develop a direct report, providing coaching and clear objectives to support their growth within the team.

• Plan and coordinate end-to-end campaign delivery for product marketing initiatives, briefing in creative, CRM, and performance marketing teams and managing timelines across stakeholders.

• Coordinate cross-functional campaign delivery across Brand, Performance, and CRM, ensuring product marketing initiatives launch on time and in full.

• Track and report on campaign and launch performance, using data to refine messaging and approach for future launches.

• Manage competing priorities and timelines across multiple concurrent product launches and campaigns.