Application Engineer – Industrial Adhesives and Tapes Division (IATD)

Description

This is a remote-based position located in or around the Johor Bahru area, or Penang, Malaysia, offering flexibility while maintaining close proximity to key customer and converter partner networks in the region.

Required Qualifications

• Bachelor's degree in Engineering (Materials, Chemical, Mechanical, or a related field).

• 3–5 years of experience in application engineering or technical support in relevant markets.

• Demonstrated knowledge and expertise in adhesives, bonding tapes, single coated tapes, and/or labels.

• Knowledge and hands-on experience in tape converting processes.

• Strong problem-solving skills with the ability to translate customer needs into technical solutions.

• Proficiency in interpreting technical drawings, specifications, and test data.

• Experience supporting product validation, troubleshooting, and customer trials.

• Ability to communicate technical information clearly to both technical and non-technical audiences.

• Ability to work cross-functionally with sales, R&D, and manufacturing teams.

• Good command of English, Bahasa Malaysia, and Chinese - both written and spoken.

• Willingness to travel for customer visits, trials, or training as needed (up to 25% out-of-town travel expected).

Key Responsibilities

• Support business growth strategies in key markets - including electronics, automotive, appliance, and general industrial - through application development and replication.

• Collaborate with key decision makers at manufacturers to develop new applications for existing and new bonding solutions.

• Deliver timely product recommendations, application evaluations, and quality resolution support to delight customers.

• Conduct product and market-focused training through face-to-face engagements and webinars.

• Collaborate with area and portfolio leaders to define area go-to materials through product performance analysis, competitive comparison, and understanding of market trends.

• Coordinate and lead field trials with customers; evaluate local competition and marketing practices.

• Continuously build knowledge in market and technology trends, converting processes, automation technologies, and industry standards.

• Proactively contribute to the development of value propositions for effective commercialization.

• Identify voice of market insights from key industries to support strategic decision-making.