Brand Management Specialist

What we offer

• Fixed-term employment contract for substitution (maternity cover)

• Flexible working hours in a hybrid model (4/1) - our hours can start between 7:00 a.m. and 10:00 a.m. We also have 30 days of occasional remote work.

• Annual bonus based on your annual performance and company results.

• Well-located offices (with e.g. fully equipped kitchens, bicycle parking, terraces full of greenery) and excellent work tools (e.g., raised desks, ergonomic chairs, interactive conference rooms).

• A wide selection of fringe benefits in a cafeteria plan - you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers).

• English classes that we pay for related to the specific nature of your job.

• A training budget, inter-team tourism and an internal learning platform where you will find multiple trainings.

• An additional day off for volunteering, which you can use alone, with a team, or with a larger group of people connected by a common goal.

• Social events for Allegro people - Spin Kilometers, Family Day, Fat Thursday, and many other occasions we enjoy.

• And that's just the beginning! You can read more about the benefits here.

• #goodtobehere means that:

• You will shape the future of e-commerce - creating innovative, pioneering solutions that set new market standards. We have over 21 million active buyers across 6 countries and collaborate with more than 164k Partners.

• You will join a team you can always count on - we have on board top-class specialists who have sharing knowledge, experience, and best practices in their DNA. Want to get to know them better? Listen to the Allegro Podcast.

• You will be part of a team that always aims to stay one step ahead of the market - we act quickly, dynamically, and at the highest level, because only then we can genuinely shape the future of e-commerce.

• You will build your own development path - with access to diverse business areas, large-scale international projects, internal mobility, inter-team tourism, and regular feedback from your manager, you will drive your growth.

• You will see that mistakes are opportunities to learn - we believe that no matter how well we execute, we can always get better.

• Send us your CV and… see you at Allegro!

This is the right job for you, if you have:

• Minimum 2 years of experience in planning and executing 360-degree marketing campaigns.

• Experience in delivering effective communication strategies and activities.

• Experience in working with market research data and translating insights into concrete communication actions.

• Full professional proficiency in English (minimum B2 level).

• Experience in ATL media planning.

• Strong analytical mindset with the ability to independently design and build a funnel of KPIs/metrics for marketing activities.

• Ability to thrive in a fast-paced, rapidly changing environment while managing multiple stakeholders simultaneously.

• An open-minded approach, with a drive to go beyond conventional methods and explore innovative solutions.

• Excellent communication skills, with the ability to present ideas clearly and collaborate effectively with cross-functional stakeholders.

• Highly creative, naturally curious about the world, and highly adaptable to changing environments.

Your main responsibilities:

• Contributing to the development of Allegro’s communication and its implementation across multichannel marketing campaigns across various markets.

• Assessing the effectiveness of the current strategy and identifying opportunities for its expansion or further development.

• Leading end-to-end campaigns in external media and ensuring alignment across all stakeholders.

• Developing and delivering campaigns aimed at driving key brand consideration metrics, particularly price perception, value for money, and awareness of Allegro’s broad product selection.

• Managing a multi-million budget, covering both production and media spending.

• Collaborating closely with in-house teams, including Content, Digital, Research, and other key business functions.

• Working with media, creative, and production agencies to deliver high-impact campaigns.

• Actively identifying new and effective ways to reach target audiences.

• Measuring campaign performance and translating marketing activities into tangible business results through data and analytics.

• Driving cross-functional collaboration to ensure campaigns are delivered on time, within budget, and in line with business objectives.