Content & Social Lead

Description

We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.

Requirements

• 7+ years combined experience in content leadership, editorial, and/or social media management

• Proven experience leading and developing content and social media teams

• Strong understanding of financial markets and trading (or ability to learn quickly)

• Proven track record creating content and social strategies that drive engagement and conversion

• Strong editorial judgment and ability to commission and edit diverse content types

• Strategic thinker with ability to develop integrated content and social strategies

• Strong understanding of platform algorithms, content formats, and best practices across multiple channels

Key Responsibilities:

• Define and execute content strategy across owned channels: blog, newsroom, guides, learning center, and social platforms

• Lead content and social media teams and manage relationships with external content contributors

• Develop content frameworks aligned to customer needs, SEO strategy, and engagement objectives

• Create editorial calendar balancing market commentary, educational content, product stories, and social campaigns

• Develop and execute social media strategy across key platforms (LinkedIn, Twitter/X, Instagram, TikTok, YouTube)

• Drive social-first campaigns that build awareness and engagement with target audiences

• Monitor content and social performance metrics and optimize based on engagement and conversion data

• Ensure content and social communications comply with financial services regulations

• Establish editorial and social guidelines and tone of voice standards

• Creative storytelling ability with clear understanding of what drives engagement across channels

• Advanced knowledge of SEO, content marketing, and digital publishing best practices

• Demonstrated experience managing writers, freelancers, and content workflows

• Familiarity with CMS platforms and content analytics tools

• Understanding of compliance and regulatory requirements for financial services content and social media

• Knowledge of social media strategy, influencer partnerships, and community management

• Team leadership and mentoring capability