Senior Digital Media Specialist

Oferujemy

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.

• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!

• Life insurance on preferential terms, to feel secure.

• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.

• Discounts on purchases at Pepco stores – get your favorite products at even better prices!

• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!

• The opportunity to improve language skills by working in an international environment.

• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!

• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.

• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.

• A social fund providing additional financial support to ensure security and assistance in various life situations.

• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.

• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.

Wymagania

• 3-5 years of experience in a similar role in a media agency or on client’s side (experience in international environment would be an advantage).

• Proven experience in digital advertising as a media planner & buyer in media agency or on clients site.

• Higher education.

• Strong understanding of both digital (social, programmatic, search) and offline media.

• Proficiency in Google marketing tools (Google Ads, Campaign Manager 360, GA4, DV360) is mandatory.

• Proficient in MS Office.

• Fluent in English, written and spoken.

• Creativity, attention to detail and ability to prioritize and multitask.

• Excellent communication and teamwork skills.

• Ability to meet tight deadlines under minimal supervision.

Zakres obowiązków

• Lead global digital media projects, ensuring best practices and innovation across all markets.

• Independently build briefs media campaigns, incorporating input from local markets.

• Leverage deep knowledge of the European media landscape to recommend optimal strategies.

• Participate in media planning and buying processes to create effective integrated online/offline plans.

• Collect, analyze, and synthesize market data, drawing actionable insights applicable across markets.

• Identify target audiences and understand their behavior by analyzing brand trackers and shopper data.

• Determine the best digital media mix to achieve campaign objectives.

• Cooperate with media agencies to ensure the development and implementation of effective digital media plans.

• Evaluate media plans and post-buy reports to drive media efficiency and ROI.

• Allocate digital budgets and monitor campaign costs and progress to meet KPIs.

• Work directly with key media suppliers (META, Google, BLIX, etc.).

• Monitor market changes, trends, and competitors’ communication and promotions.

• Collaborate with cross-functional marketing teams.