Sales Area Manager (West Europe)

Description

Are you ready to shape the future of sustainable industries? Join GEA and become part of a global team that’s driving innovation, excellence, and impact across the food, beverage, and process sectors. GEA is one of the leading suppliers for the food and beverage processing industry and for a wide range of other process industries. Around 18,000 employees in over 60 countries contribute significantly to GEA’s success: join them! We offer interesting and challenging tasks, a positive working environment in international teams, and opportunities for personal development and growth in a global company.

About GEA

• GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

• Why join GEA

• GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

Your profile and qualifications

• Degree in Engineering, Business or a related discipline.

• Minimum 5 years of experience in B2B capital equipment sales, business development or project-driven environments.

• Proven success in managing complex sales cycles and strategic customer relationships.

• Strong commercial acumen, negotiation skills and business mindset.

• Experience working in international and matrix organizations.

• Familiarity with CRM platforms, pipeline management and sales forecasting.

• Fluent English; additional languages are considered an advantage.

• Think strategically and act commercially.

• Focus on customer value rather than product features alone.

• Build trust and credibility at all levels of customer organizations.

• Collaborate effectively across functions and geographies.

• Take ownership of business growth and results.

• Thrive in a dynamic international environment.

Your responsibilities and tasks

• Develop and execute territory growth plans aligned with GEA Bakery's strategic objectives.

• Drive customer engagement and build strong relationships with key decision makers.

• Lead complex sales opportunities in collaboration with Front Line Sales organizations and internal stakeholders.

• Coordinate account development plans for strategic and key customers.

• Manage opportunity pipelines, forecast accuracy and CRM discipline.

• Develop customer-focused value propositions based on productivity, performance and Total Cost of Ownership.

• Coordinate cross-functional resources including Application Management, Product Management and Technical Offer teams throughout the sales process.

• Lead commercial negotiations while ensuring profitability and long-term customer value.

• Deliver Order Intake, Revenue, Margin and business growth targets.

• Provide market insights and Voice of Customer feedback to support innovation and future business development.